Company
Entain is a global leader in sports betting and gaming entertainment, operating across multiple markets with a strong focus on innovation, compliance, and user experience. With a large and diverse workforce, maintaining consistent HR policies and governance frameworks is critical to ensuring compliance, transparency, and operational efficiency across regions.
Challenges
Inconsistent Visibility Across HR Policies and Knowledge Base
Entain’s HR team faced increasing complexity in managing policy lifecycle and access control across Knowledge Base articles. The absence of a streamlined system created inefficiencies and governance risks. Key challenges included:
- Complex Approval Workflows: Multi-layered review and approval processes made policy updates time-consuming and difficult to manage.
- Limited Visibility Control: Ensuring the right employees had access to the right Knowledge Base content was challenging.
- Manual Effort & Inefficiency: Heavy reliance on manual processes slowed down policy lifecycle management.
- Governance Gaps: Difficulty in aligning HR policies with internal governance protocols and stakeholder access requirements.
Goal
To design a structured and automated HR policy lifecycle framework that simplifies approvals, ensures controlled visibility of Knowledge Base articles, strengthens governance, and improves overall efficiency and transparency.
Entain partnered with Aelum to streamline HR policy management, bringing structure, governance, and transparency to policy lifecycle and knowledge visibility.
What Solution we provide
Automating Policy Workflows for Speed and Consistency
Aelum implemented a tailored solution to streamline HR policy management and enhance governance controls. Key initiatives included:
- Custom Approval Workflow Design: Built a structured, multi-level approval workflow to simplify and accelerate policy reviews.
- Knowledge Base Visibility Control: Introduced custom fields to manage and control visibility of KB articles based on roles and access requirements.
- Policy & KB Synchronization: Aligned policy lifecycle stages with Knowledge Base visibility status to ensure consistency.
- Governance Alignment: Ensured all workflows and visibility rules adhered to Entain’s internal governance structure.
- Automation of Policy Lifecycle: Reduced manual effort by automating key stages of policy creation, approval, and publishing.
ServiceNow Tech Stack Used For:
ServiceNow HR Service Delivery (HRSD), Knowledge Management, Policy & Compliance Management, Workflow Automation, Access Control Configuration
Outcomes
Streamlined Policy Management Automated lifecycle processes reduced manual effort and improved operational efficiency
Stronger Governance Compliance Policies aligned with internal governance protocols and access controls
Enhanced Transparency Improved visibility and control over Knowledge Base articles across stakeholders
Improved Operational Efficiency Faster approvals and reduced dependency on manual interventions
Impact
Automated the entire policy lifecycle
Aligned HR policies with internal governance
Instant view of financial exposure of all dealer channels
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